1-on-1 AI coaching · For business owners
You didn't start a business to drown in admin. In four weeks of 1-on-1 coaching, I'll build AI into the work that's eating your week, so the business grows while you get your evenings, and your weekends, back.
Book a free 30-minute call. No pressure, and you'll leave with at least one task in your business AI can take off your plate this week.
4 weeks
To AI-run workflows
1-on-1
Personal coaching
3
Hands-on workshops
10×
Your capacity
You're the bottleneck and you know it. The quotes, the follow-ups, the invoicing, the inbox, the hundred small things only you seem to do. Every one of them has to pass through you before anything moves, so the business can only ever grow as fast as you can work.
You've poked at ChatGPT. Maybe it wrote you an email. But there's a gap between that and "AI handles my admin while I'm with a client," and nobody has shown you how to cross it with your business, your tools, your workflow.
So you keep trading hours you don't have for growth you can't reach.
Same business, same hours in the day. The difference is whether AI is carrying the load with you, or you're still carrying all of it alone.
Your present
You're buried in busywork, the admin, the follow-ups, the hundred things only you seem to do. There's no time left to grow the business, and even less for your family. To take on more work you'd have to hire, and that's a cost and a headache you've been putting off.
More hours isn't the answer. More leverage is.
Your future with AI coaching
AI handles the grind, so you take on more without hiring an army, spend your days on the work you actually love, and finally clock off at a decent hour. The business gets bigger and your week gets lighter, at the same time.
Automate the work you hate, grow the business you love.
This isn't a video library you'll abandon by week two. It's hands-on coaching built around one goal: getting AI doing the parts of your business you used to dread.
Your first session is a deep dive into how your business actually runs. The plan is yours, not a generic template.
By the end you have working AI handling real tasks in your business, not a certificate and a folder of notes you'll never open.
Three workshops take you from the basics to building your own AI agents, so you can keep automating long after we're done, without depending on me.
Week 1
A 90-minute deep dive into how your business runs day to day. You leave with a custom plan: exactly which tasks to put AI on first, for the biggest time back.
Weeks 2–4
We work through your plan side by side, turning the admin and busywork that eats your week into AI-assisted systems that run with you.
Throughout
Three hands-on workshops run alongside the coaching, so you can keep automating new parts of the business yourself, long after we're done.
Workshop 01
Setting up projects, prompting that actually works, and building with Claude.
Workshop 02
Connecting AI to your real tools with MCPs and Cowork, so it touches your actual business.
Workshop 03
Building and managing agents with Claude Code that run tasks without you.
I've spent my whole career at the intersection of making things and selling them. As a teenager I sold video editing to my classmates; later I built and ran the affiliate program at Envato, one of Australia's fastest-growing startups, managing 20,000 affiliates and $30M in annual channel revenue. I was also there early enough for the iPhone to be new, and shipped one of the first apps in the App Store. I've always wanted to be at the front of whatever's coming next.
For the last eight years I've helped grow a small educational YouTube channel from one person into a team of 11, over 500K subscribers, and millions of people learning from us every year. In the past three years I've used AI almost every day to help our team get more done and make better decisions. And in the past five months I've helped over a dozen professionals and business owners level up and become AI literate.
I'm not a guru selling hype. I sit down with you, learn how your business actually runs, and build real AI systems alongside you, the same ones I use every day. By the time we're done, the business won't depend on you for every little thing.
Will, AI Upskill Coach
You can, the same way you could do your own books or build your own website. The information is out there; the time, the filtering, and knowing what applies to your business are not. You're paying to skip months of trial-and-error and get systems built around how you actually work.
That's exactly who this is for. No code required at the start, and we move at your pace. The whole point is to take you from "I don't get AI" to confidently running it in your business.
That's the reason to do it. This is the time investment that buys time back. We start with whatever is eating the most hours of your week, so you feel the difference fast.
If you're doing repetitive work by hand, AI can help, whatever the trade. We build around your business specifically, so niche is an advantage, not a problem.
A course talks at you. A coach sits beside you, learns how your business runs, and builds real AI systems into it, with you, until it sticks. That's why it works when the courses on your hard drive didn't.
Every week you wait is another week of doing it all by hand. You can keep being the bottleneck, or have a coach build the systems with you and finally run the business instead of being run by it.
It's a free 30-minute call. Worst case, you leave with one task in your business AI can take off your plate.